Over the last six years, I've written more than 600 newsletters.

Those newsletters have helped to build an audience of 60K subscribers and generate over $1M in total revenue (including ~$100K in sponsorship revenue).

There are a lot of potential content strategies available to creators...but I believe email should be part of every single creator's content strategy.

This two-hour masterclass will help you get your newsletter off to a strong start (shaving months or even years off of the time it took ME to get rolling).

In this masterclass, you'll learn:


🛠 The best tools I recommend

👀 How to get opens and clicks

🎯 How to write great subject lines

📓 How to generate content ideas that resonate

📈 How to grow your newsletter

💰 How to sell your own products and offers

Enroll Now

600+ creators have enrolled already!

Don't just take my word for it...

Tyler Roth avatar
Tyler Roth
Very helpful course especially for those who need growth and copy tips. Highly encourage this training! As a newsletter beginner, I am leaving more confident in how to grow.
Mar 27, 2025
The Creator Science Newsletter Masterclass is perfect for absolute beginners. If you need a foundational course on why you need your own platform, where to start, and how to begin - this is content you have to consume.
Mar 26, 2025
Clear and easy to understand information and easy to follow. jay is a wealth of knowledge in the newsletter space. hyroxhub.com
Dec 27, 2024
I've run a small newsletter for the past year but was ready to offer my subscribers something TRULY valuable so after listening to a Creator Science Podcast, I decided to purchase this course. I now have a notepad full of questions to answer and ideas to apply to my newsletter. This course was easy to understand as a newb, super actionable, and I definitely feel like I got my money's worth!
Nov 16, 2024
Michael Gilbride avatar
As an entrepreneur, you can waste a lot of time working on your business in lieu of working in your business. As an interior designer, I have to keep my head in every detail of a client's project, focused on my teams work, while also finding a few hours for advice on how to market/run my business. Jay's class provided incredibly insightful ways to rethink my communication hierarchy with my potential clients and customers. I highly recommend taking Jay's Newsletter Masterclass to any business owner-- not just creators.
Aug 15, 2024
I thought the masterclass was fantastic. There were a lot of ideas that I simply had never thought about, lots of insights that made things clearer about writing better newsletters and some new strategies that I will definitely implement.
Jun 29, 2024
Matt Beglinger avatar
Matt Beglinger
After taking The Newsletter Masterclass, I feel equipped to grow my newsletter. Jay did a great job of walking through the different steps to creating, launching, and growing a newsletter. I highly recommend this course, or any other course that Jay offers!
May 28, 2024
Trey Robbins avatar
Trey Robbins
The amount of value packed into the timeframe of this course was excellent! The masterclass covered a broad spectrum of crucial topics, from the basics of setting up and starting a newsletter to advanced strategies for engagement and monetization. After completing the course, I feel confident that I have the right knowledge and tools in place to launch my newsletter successfully. It’s a must-attend for anyone serious about starting a newsletter. Thanks, Jay! Trey R.
Apr 25, 2024
I was very impressed by the Newsletter Masterclass in the depth and breadth of knowledge Jay has shared. Packed with valuable insights like demystified the nuances between email marketing and newsletters and how to emphasize making your newsletter the centerpiece of your business strategy. Compelling subject lines, generating resonant content ideas, and strategies for growing your newsletter audience were particularly enlightening. Additionally, the recommendations for tools and tactics to enhance open and click rates were incredibly useful. The Q&A session also provided actionable advice that I could immediately apply to my own newsletter endeavors. Overall, an invaluable resource for anyone looking to elevate their newsletter from just another communication tool to a vital part of their business's success.
Mar 1, 2024
Eric Booth
Newsletter neophyte
Hi, My name is Sam Havelock. I am an Ex Navy SEAL. I publish The SOFX Report which is one of the world's most widely read newsletters about Special Operations and Living a Superhuman Life. I have been publishing The SOFX Report for nearly ten years and have consumed dozens of courses on this business. Jay's content ranks in the top 3 of the most concise, sincere, and powerful content I have consumed. The value is way more than 20x the price of the course and easily 100x the value of time of spent for value of time received by hearing the shortcuts I had to learn the hard way. If Interested in being superhuman, anyone can receive SOFX Report for free by subscribing at SOFX.com.
Dec 1, 2023
Jay's Newsletter Masterclass was extremely helpful. He walks you through the mental roadblocks people tend to have when starting a newsletter. i.e., Not thinking they're good enough. Then, gradually introduce strategies to help you take the leap and build your audience. My biggest takeaways are to identify your readers story, implement a promotion strategy, and focus on the experience for new subscribers. Thanks!
Nov 22, 2023
In this Newsletter Masterclass, Jay gave me a few cues and ideas on how to grow my newsletter. Two hours flew by, and now I can't wait to put the suggestions into practice! Worth the price!
Nov 18, 2023
Carolene Méli avatar
Carolene Méli
This Newsletter Masterclass is 🔥🔥🔥. From exploring branded vs personal newsletters and publishing newsletters as essays online to revenue strategy and how to leverage collaborations, this was well worth it. I have already started implementing what I learnt for my own newsletter and those I ghostwrite. Highly recommend spending these 2 hrs with Jay!
Nov 7, 2023
This was so well done. I was blown away by the level of thought and detail Jay puts into his content. Love hearing him break down structures, strategies, and tons of examples!
Oct 14, 2023
Sophie Acker avatar
Sophie Acker
Helping you build confidence without losing your mind.
This was the best content I have seen on the topic since I started my own Newsletter. I had so many questions, and Jay answered ALL of them (like, he reads my mind!!!), and more. I felt empowered to finally move my newsletter out of LinkedIn, which I had been willing to do for a while but was to afraid doing so because I had so many questions! Now, it's done and I can't wait to see where it goes!
Sep 11, 2023
Josh Walsh
Gwenn Jones avatar
Gwenn Jones
It's a pleasure to review this Newsletter Masterclass. First, Jay's demeanor is beyond pleasant and so non-pushy. Thank you, Jay. Second, the wise advice of the clear brand name and structure (brand vs. personal) recommendation, inclusive of title, subtitle . Moreover, reaffirming the NL focus steering to the Right reader (not all readers everywhere like many writers do). I write wellness, a tough nut to crack (when it's truth, not fluff). My open rate is 60-69% which is great - but my goal is for greater geo-expansion. Jay's presentation/expertise will narrow my growth tactics properly. More, the NL subscription/welcome innovation is fab. Appreciated as well was the email Security/spoof issues (in Q&A). I look forward to your upcoming focus on this, Jay. Thank you for a solid presentation with B.S. and "no regrets." -Gwenn
Jul 15, 2023
I'm constantly blown away by the level of content that Jay produces -- he is truly operating at a world-class level! When I heard he was running a Newsletter Masterclass I knew I was in immediately and after watching the replay, I was incredibly impressed. It was a wonderful overview of newsletters from A to Z, and definitely lived up to the billing of a "masterclass."
Jul 11, 2023
Mike Schmitz avatar
Mike Schmitz
The Newsletter Masterclass far exceeded my expectations and gave me a bunch of practical ideas for making my newsletter into a top notch email publication. I’m just starting out so I’ve got a long way to go on my creator journey, but thanks to this session I feel like the path forward is FINALLY clear. Thanks Jay for an awesome workshop!
Jul 6, 2023
Tom Vaughan
Screenwriter and Teacher
Fernando A Labastida avatar
Fernando A Labastida
I participated in the Newsletter Masterclass put on my Jay. It was mind-blowing. I loved the detail on how to build subscribers, the tech, how to differentiate your newsletter with a premise, why you should focus on a niche audience, and the answers to the questions in the Q&A. If you want THE definitive course on building a newsletter and growing your audience for 2023 and beyond, you need to take Jay Clouse's Newsletter Masterclass!
Jun 29, 2023
Jim Kroft avatar
Jim Kroft
twitter
Was a joy to attend @jayclouse’s masterclass on Newsletters. A tour de force - analytical & inspiring in equal measure. Jay went way over time to make sure he answered all the questions. Class. Recommend! ✍️
3
Jun 29, 2023
Tom Boyd avatar
Tom Boyd
NEWSLETTER MASTERCLASS IS FIRE I love your style of teaching because you clearly articulate "how to think about it", so it can apply to anyone who's watching.
Jun 28, 2023
Brianna Reagan avatar
Brianna Reagan
Jay's Newsletter Masterclass helped me to be more intentional and meaningful with my newsletter content. After taking this course, I am not only eager to implement some changes with my current newsletter, but I feel I have the tools and the confidence to do so. I can't wait to see the positive impact from here!
Jun 27, 2023
Erin Lawrence avatar
Erin Lawrence
What a great class and a lot of info packed into 90 minutes. Jay has a great speaking style that is easy to listen to and learn from. The Masterclass really helped me re-frame the WHY of what I'm doing and think about WHO should be reading my newsletter. I also really appreciated the dive into monetization options.
Jun 27, 2023
The masterclass helped me re-think my newsletter as a product in its own right rather than a nice-to-do-when-I-have-some-spare-time. Highly recommend this masterclass!
Jun 26, 2023
Joanna Parsons
Expert in internal communication
Lauren Coggins avatar
Lauren Coggins
This is my second course purchase from Jay and won't be my last--he is, simply, one of the most generous creators out there. From the depth of information he provides it's clear he's driven by the desire to help people meaningfully. While other creators out there market templates, swipes, and flimsy checklists, Jay makes his expertise affordable and goes into DETAIL. After taking this masterclass I have a ton of ideas around how to create better, more robust content. Not everything has to live one single life in one single newsletter issue. Thanks, Jay!
Jun 24, 2023
Andrew avatar
Andrew
The Newsletter Masterclass was amazing! As someone starting out gave me a tested playbook of what to do and what to avoid by one of the masters all with specific examples and generous time spent on specific questions. It's a no regrets purchase. Highly recommend! - Andrew (BookishAutoDidact) bookishautodidact.substac...
Jun 24, 2023
This was an excellent overview and guide of the core principles to keep in mind when launching and maintaining a newsletter. After taking the masterclass, I have a better idea of how I could be leveraging my growing mailing list for something that could really generate some revenue and impact. I can't wait to learn more !
Jun 24, 2023
Jay is super knowledgeable about all things newsletters and creators! Not only do I love his LinkedIn content, podcast/YouTube, but now his live masterclass! I love live classes like these because they hold me accountable to show up and allow me to connect with other creators. Jay answered a ton of questions I’ve been having but growing my wellness newsletter that is focused on ancestral practices (backtoourroots.substack.c...).
Jun 23, 2023
Oscar Sanchez avatar
Oscar Sanchez
I was able to join only for a part of the live session but it was great. Now I am digging into the recording which by the way comes with a lot of bonuses. Thank you, Jay, it was money well invested.
Jun 23, 2023
Clint Murphy avatar
Clint Murphy
Listening to the recording with my wife. She was able to attend in person and enjoyed it. Great job, Jay, well done !
Jun 23, 2023
Amy Nelson avatar
Amy Nelson
Incredibly useful. Thank you.
Jun 23, 2023
LaTecia Johnson avatar
LaTecia Johnson
Was finally able to watch and wow - so good!
Jun 23, 2023
Daniel Roman avatar
Daniel Roman
After taking The Newsletter Masterclass I came out with more ideas on how to grow my own newsletter. Great job Jay.
Jun 23, 2023
Chris Hutchins avatar
Chris Hutchins
twitter
I’m signed up! Can’t wait!
5
Jun 15, 2023
Jack Appleby avatar
Jack Appleby
twitter
I don't care how expert you are, revisiting fundamentals is reallyyy important to stay sharp. I'm very proud of my newsletter's business, but I've always enjoyed @jayclouse's content & $50 to hear how another proprietor handles his newsletter is well worth it. See ya there.
16
Jun 14, 2023

Enroll Now

600+ creators have enrolled already!

I'll help you get reader reviews like this:

Get this course free when you join The Lab!

All of my workshops and courses (including this one) are provided as a complimentary benefit of being a member of The Lab – and that includes Basic members.

If you're interested in joining The Lab, learn more here.

Or, hear what one of our favorite members, Claire, has to say about it:


Enroll now

500+ creators have enrolled already!

Who is this masterclass a good fit for?

This masterclass is designed for anyone who wants to employ a regular email newsletter as part of their content strategy.

✅ If you have not yet begun an email newsletter, this is for you.

✅ If you've begun a newsletter but have not yet gotten traction, this is for you.

✅ If you feel like things just aren't quite working yet, this is for you.

Photo of Jay Clouse

Hey! I'm Jay Clouse 👋

I'm the founder of Creator Science. Through our newsletter, podcast, membership, and YouTube channel, Creator Science helps you become a smarter creator.

Previously, I led the Community Experience team for Pat Flynn and Smart Passive Income, designing their paid membership community and cohort-based courses.