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Build A Beloved Membership
Welcome to the Course!
Let's get started (1:28)
Upgrade to The Lab (0:58)
Concept Phase
Memberships vs. Communities vs. Courses (5:19)
Your Design Constraints (5:39)
Your Membership's Purpose (4:43)
Pricing & Financial Modeling (15:06)
Choosing a Platform (12:27)
Designing Your Brand (10:22)
Hiring and Capacity Planning (5:38)
Making a Go/No Go Decision (2:17)
Pre-Launch Phase
Defining Member Benefits (3:26)
How Members Engage (5:30)
When to Use an Application (3:59)
The Role of Programming (2:57)
Events That Work (8:42)
Designing Your Community Space (16:30)
Creating Remarkable Onboarding (12:24)
Designing Magic Moments (6:27)
Launch Phase
Getting Your First Members (9:30)
Creating Your Launch Roadmap (2:43)
Building a Compelling Sales Page (12:07)
Building Momentum (3:24)
Launching with Social Media (5:05)
Launching with Email (11:31)
BONUS: Watch me audit a Circle community (19:04)
Post-Launch Phase
Modeling (3:00)
Creating Community Culture (4:56)
Fostering Closeness Between Members (5:43)
Retaining Members (9:27)
Encouraging Participation (4:03)
Re-engaging Inactive Members (5:20)
Marketing Your Membership (6:44)
When to Add New Spaces (2:43)
Member Surveys (6:43)
Offboarding (2:33)
Next Steps
Leave Feedback (1:25)
Earn 50% as an Affiliate (0:25)
Making a Go/No Go Decision
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